Success Stories
A Global QA Success Story
EAH Builds a Scalable QA Model for Growth Through Strategic Partnership with Charles Hudson
Overview
- Client: Enthusiast Auto Holdings (EAH)
- Industry: Specialty Automotive (Multi-brand eCommerce)
- Engagement Focus: QA Modernization and Scalability
- Timeline: < 30 Days
At a Glance
Background
Enthusiast Auto Holdings (EAH), a multi-brand leader in the specialty automotive space, was in a period of rapid expansion. With eight distinct brands under its umbrella and a growing digital footprint, EAH needed a more scalable, structured approach to QA—one that could support increasingly complex technology platforms, fast release cycles, and rising end-user expectations.
Engagement Scope
To meet these demands, EAH partnered with Charles Hudson Technology Solutions—a team they had previously trusted with high-stakes initiatives—to build a modern QA foundation across their ecosystem.
Challenge
Managing multiple brands—each with unique, complex stacks and customer journeys—presented major QA challenges for EAH. QA was largely decentralized, with little to no cross-brand alignment. Despite initial efforts, scale and speed were becoming increasingly difficult to manage. EAH needed to strengthen coverage across critical user journeys and data flows.
Results
The engagement began with a strategic assessment to identify high-impact areas. The Charles Hudson team focused on targeted improvements that delivered immediate value while setting the stage for long-term success.
Core issues included:
The engagement began with a strategic assessment to identify high-impact areas. The Charles Hudson team focused on targeted improvements that delivered immediate value while setting the stage for long-term success.
- Fragmented QA Practices: Inconsistent testing approaches across brands led to gaps in coverage, unpredictable quality, and higher release-risk.
- Automation Silos: Automation efforts had evolved organically but needed tighter alignment to support faster cycles and broader coverage across the ecosystem.
- Limited Performance Benchmarks: Lack of visibility into system behavior made it difficult to anticipate issues—especially during traffic spikes or peak campaigns.
Finding the right solution
The engagement began with a strategic assessment to identify high-impact areas. The Charles Hudson team focused on targeted improvements that delivered immediate value while setting the stage for long-term success.
- Strengthening QA Foundations:
Aligned QA across brands by introducing consistent standards, scalable testing assets, and improved scenario design. - Scaling Test Automation:
Prioritized automation across critical business workflows—replacing manual effort and accelerating release cycles for two of EAH’s largest platforms. - Enhancing QA Governance:
Through tool integrations like JIRA and TestRail, cross-functional teams gained real-time visibility into The engagement began with a strategic assessment to identify high-impact areas. The Charles Hudson team focused on targeted improvements that delivered immediate value while setting the stage for long-term success. - QA status—ensuring accountability and transparency at every stage.
- Improving Test Efficiency:
Expanded validation strategies to include failure scenarios and edge cases—reducing defect leakage and ensuring full confidence in each release.
Results
Milestone & Business impact
- 10X Expansion in Workflow Validation - Fewer production issues, stronger customer experience
- 95% Cost Efficiency - Lower QA spend, more budget for innovation
- 97% Faster Time-to-Market - Greater agility and faster response to market needs
- 92% Resource Optimization - Higher output with fewer resources
- Zero Production Defect Leakages - Stable, risk-free releases
“Our QA team had been pushing hard to keep up with growth, but the ecosystem was too complex to scale efficiently. Charles Hudson gave us the partnership and solutions we needed to build a high-performing QA foundation.”
— Eric Roelofs, CTO, Enthusiast Auto Holdings
Post-engagement Support
Even after the 30-day engagement, Charles Hudson continued to provide hands-on consulting support to ensure continued success.
Conclusion
This was more than just a QA upgrade—it was a business transformation. In under 30 days, EAH gained a more disciplined, scalable QA model that now powers their digital growth. By combining strategic oversight with deep technical execution, Charles Hudson helped ensure EAH could deliver at speed without compromising on reliability or quality. Today, that foundation continues to support their innovation pipeline and sets the stage for future growth—confidently and without interruption.